About Us

"But wool is itchy." That’s what I thought, too.

Romina, founder of Liebchen

My three children ripped every piece of merino wool off their bodies that I dressed them in. Too itchy, too clammy, too uncomfortable. The soft wool I was looking for wasn't available on the market.

So, I had it made myself. To my specifications, fairly produced in Portugal.

Today, my children won't wear anything else. That is the only test that matters to me: if my three will keep it on, it’s good enough for yours.

  • Merino wool, mulesing-free and GOTS-certified – so fine that it can be worn directly against the skin
  • For the whole year: Merino warms when it’s cold and cools when it’s warm
  • Plus pieces made of organic cotton, held to the same standard

I don't make pieces for one season, but favorite pieces: from the first crawl to the summer vacation, later passed on to siblings.

Liebchen is my passion project. My husband has my back with the tech and the numbers, and I do the rest myself.

It’s lovely to have you here. 🤍
Romina, founder of Liebchen and mom of three

For babies · For kids · Where our clothing comes from