The only wool my children wear voluntarily.

My three children have ripped off every merino wool garment they've ever worn. Until I stopped buying them – and started making them. So fine it stays right on the skin. All year round.

— Romina, Founder and Owner of Liebchen

Hi, I'm Romina -

Hi, I'm Romina - founder of Liebchen

As a mom of three, I realized how important clothing is that truly supports children: soft, natural, temperature-regulating, and made for wild little hearts. This conviction led to the creation of Liebchen – with favorite pieces made from organic merino wool and organic cotton, fairly produced in Portugal.

Soft is not a promise. It's proof.

Every merino brand says "super soft." We don't say anything – we show you how we measure it.

1: The Kids' Test

The world's toughest jury: children, who rip off any scratchy wool. Liebchen is the one they keep on – voluntarily, directly against their skin.

2: One Fiber, all year round

Merino is not winter wool. The same fiber warms when it's cold and cools when it's warm. Your child won't sweat or freeze – you no longer have to guess.

3: Stay. Grow with it. Pass it on.

Grow-with-me cuts, shape-retaining through washes. One "Liebchen" replaces a stack - fewer items in the closet, more favorite pieces.

1: The Kids' Test

The world's toughest jury: children, who rip off any scratchy wool. Liebchen is the one they keep on – voluntarily, directly against their skin.

2: One Fiber, all year round

Merino is not winter wool. The same fiber warms when it's cold and cools when it's warm. Your child won't sweat or freeze – you no longer have to guess.

3: Stay. Grow with it. Pass it on.

Grow-with-me cuts, shape-retaining through washes. One "Liebchen" replaces a stack - fewer items in the closet, more favorite pieces.

Midwife Recommendation

"Especially for delicate, sensitive baby skin, I find the materials to be very skin-friendly." Alischa Koterba, Midwife

"Especially for delicate, sensitive baby skin, I find the materials to be very skin-friendly." Alischa Koterba, Midwife

Where does our clothing come from?

Sustainability begins with clothing.

Timeless. Fair. Natural. Children's fashion for little explorers.